Lori Nelson

EVP, Entertainment and Music

What I do at Burns:

I am responsible for heading up the music licensing department and also working in the endorsement division where I match popular music and celebrities with brands for advertising campaigns. I have negotiated music by such artists as Stevie Wonder, Queen, Aretha Franklin, AC/DC, Madonna, Shakira, Jennifer Lopez, Pitbull, Pharrell, Jay-Z, Macklemore and Justin Timberlake amongst many others.

Greatest Professional Accomplishments

I have recently worked on a few global advertising campaigns that have been a lot of fun to be a part of and see come to fruition. The long hours, working late nights (due to the time difference) have all been worth it to see the final product come to life on a global scale.