Unilever – Vive Mejor
Influencer Program

Objective

  • To celebrate the diversity and individuality of millennial male and female Hispanics with the help of several influencers and beauty experts.

Talent Rationale

  • Procured 3 influencers from diverse backgrounds to promote Unilever brands in order to appeal to a wide audience of several demographics: David Lopez (YouTuber), Denise Bidot (Plus-size model), Iris Beilin (beauty blogger)
  • Partnered with top beauty experts: Leonardo Rocco (celebrity hairstylist) and Marcos Smith (celebrity groomer) to support the influencers by offering tips

Campaign Gallery and Stills

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