TRESemmé – @SomethingNavy
PR Digital & Ad Campaign

Objective

  • To create and build an ongoing, long-lasting relationship with a beauty and style influencer to represent TRESemmé and promote the brand through several different outlets

Talent Rationale

  • She was an authentic representative as she had previously expressed her love for the brand and spoke positively about the benefits she has seen from using the product
  • She personified TRESemmé’s versatility, uniqueness and approachable style and also maintained impressive social stats with high engagement and a loyal fan-base

Burns Added Value/Benefits

  • Social engagement surpassed expectations, causing brand to build campaign and increase media spend
  • Knowing brand fans valued such consistency, Burns negotiated options for additional, ongoing usage enabling long-term relationship
  • Developed partnership over four years from covering fashion shows via social media to then conducting global hair tutorials and now starring in a TV commercial with a two-year contract

Campaign Gallery and Stills

Unilever – Vive Mejor
Influencer Program
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