Objective

• To create and build an ongoing, long-lasting relationship with a beauty and style influencer to represent TRESemmé and promote the brand through several different outlets

Talent Rationale

• She was an authentic representative as she had previously expressed her love for the brand and spoke positively about the benefits she has seen from using the product
• She personified TRESemmé’s versatility, uniqueness and approachable style and also maintained impressive social stats with high engagement and a loyal fan-base

Burns Added Value/Benefits

• Social engagement surpassed expectations, causing brand to build campaign and increase media spend
• Knowing brand fans valued such consistency, Burns negotiated options for additional, ongoing usage enabling long-term relationship
• Developed partnership over four years from covering fashion shows via social media to then conducting global hair tutorials and now starring in a TV commercial with a two-year contract