- Appeal to the millennial crowd/younger demographic with a “Make History” campaign starring actress Mila Kunis.
- World-famous actress who is known for projects such as Family Guy, Forgetting Sarah Marshall, Ted, Bad Moms and more.
- Very well-known name (as well as social media popularity) that can get many people talking about a certain brand based on the spot.
Results (1st Week Air):
- Over 120 million total media impressions on 81 media placements in U.S.
- “Mila Kunis” #1 trending topic on Yahoo! and BING Social conversations generated over 40 million impressions.
- Over 500 million total media impressions based on over 100 media placements.
- Press release picked up by over 350 media outlets.
- Talent: Mila Kunis
- Client: Jim Beam
- Category: Advertising Campaign