Objective:

• Appeal to the millennial crowd/younger demographic with a “Make History” campaign starring actress Mila Kunis.

Talent Rationale:

• World-famous actress who is known for projects such as Family Guy, Forgetting Sarah Marshall, Ted, Bad Moms and more.
• Very well-known name (as well as social media popularity) that can get many people talking about a certain brand based on the spot.

Results (1st Week Air):

• Over 120 million total media impressions on 81 media placements in U.S.
• “Mila Kunis” #1 trending topic on Yahoo! and BING Social conversations generated over 40 million impressions.
• Over 500 million total media impressions based on over 100 media placements.
• Press release picked up by over 350 media outlets.

Project Details

• Talent: Mila Kunis
• Client: Jim Beam
• Category: Advertising Campaign