Degree – Stephen Curry
360 Campaign

Objective

Secure a widely recognizable spokesperson who is aspirational and well-respected in the sports world to elevate and create buzz around Degree’s game-changer and “motionsense” technology campaign.

Talent Rationale

  • Talent is a three-time NBA champion (2015, 2017, 2018), two-time NBA Most Valuable Player (2015, 2016) and five-time All-NBA selection.
  • Not only is he one of the most known faces in the NBA, but also in pop culture with a huge social media reach and E-Score of 94.
  • His relaxed but swift demeanor on the court mixed with his level, balanced temperament off the court aligned with the campaign strategy well.
  • Burns recognized Steph as a rising superstar in 2013 before he became an elite NBA champion and MVP, as well as the most polarizing player in the league.

Project Details

  • Talent: Stephen Curry
  • Client: Degree
  • Category: Branding, Naming
Jim Beam – Mila Kunis
360 Campaign
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