We Harness

the power

of Pop Culture.

Over 50 years of positioning brands at the cutting edge of entertainment, sports and pop culture.

Celebrity J Balvin holding Miller Lite can

Photo of Hellmann's Mayo Cat featuring Kate McKinnon

Super Bowl
2024

Hellmann's "Mayo Cat" featuring Kate Mckinnon & Pete Davidson

Agency: VML
Client: Unilever

Super Bowl
2024

Oikos "Hold My Oikos" featuring Martin Lawrence & Shannon Sharpe

Agency: FCB Chicago
Client: Danone

Silk Planty Good campaign featuring Jeremy & Ava Renner

Super Bowl
2024

Silk "Planty Good" featuring Jeremy & Ava Renner

Music: "I Feel Good" James Brown
Agency: Havas NY
Client: Danone

Super Bowl
2024

"El Test Drive" featuring Marcello Hernandez & Groupo Frontera

Agency: TBWA Chiat Day NY
Client: Nissan

Our

Work

We Live in Spanx campaign with Allyson Felix

TAZO and Issa Rae announcement of the TAZO Cafe Collective

Choice Hotels featuring Keegan-Michael Key

Deion Sanders family riding in KFC golf cart ad

James Hardie featuring Chip & Joanna Gaines

Oceania Cruises featuring Giada DeLaurentiis

Google workspace ad featuring Shaquille O'Neal

Burns client Rakuten and celebrity Hannah Waddingham

Hellmanns mayo ad featuring professional athlete football player Will Levis

Schmidts featuring US women international soccer star Megan Rapinoe

Coach Prime, an Amazon Prime Documentary Series

Jose Cuervo featuring Haley Lu Richardson

Blue Cross Blue Shield featuring Venus Williams

Pete Davidson holding the Mayo Cat for Superbowl ad

HR Block partnership with Caitlin Clark pro athlete basketball player

Michael B Jordan partnership with the NBA

Danone North America Silk featuring Robin

Rakuten teams up with Clueless featuring Alicia Silverstone for Big Game Campaign

Our

Services

We are experts at crafting dynamic connections between brands and the hottest celebrities, trend-setting influencers, chart-topping music, and exclusive sponsorships.

We don't just make connections; we create waves of impact, using data-driven precision to guarantee maximum results. Our approach blends art and science, fueled by intensive research to ensure every move is strategic.

Celebrities / Influencers / Athletes / Music / Sponsorships

Spokesperson / Endorsements

TV, Print & Digital Advertising

PR Campaigns

Voiceovers

Event Appearances

Influencer Strategy

Multi-talent Amplification

Micro & Regional Influencer
Programs & Events

Measurement and Analytics

Music & IP Licensing

Music Licensing

Movie/TV IP

Master & Publishing for Popular & Original Music

Personal Appearances / Performances / Speaking Engagements

Corporate & Private Events

Performances (music, comedy)

Who

We Are

Burns serves as a trusted partner to brands and agencies seeking to identify the ideal pop culture catalyst to ignite their advertising, marketing, and PR initiatives.

With over five decades of industry expertise, we excel in celebrity, sponsorship, influencer, and music licensing partnerships for advertising, PR, and social media. Our seasoned team merges experience with cutting edge tech and analytics to deliver game-changing insights. We strategize and negotiate hundreds of partnerships annually, which provides our clients with exclusive access, significant industry leverage, and unmatched negotiation expertise.

Meet the team

Burns serves as a trusted partner to brands and agencies seeking to identify the ideal pop culture catalyst to ignite their advertising, marketing, and PR initiatives.

We strategize and negotiate hundreds of partnerships annually, which provides our clients with exclusive access, significant industry leverage, and unmatched negotiation expertise.

Meet the team