Social Media

McDonald’s / Chad Ochocinco

Desired Result
Drive trial and awareness for McDonald’s Mac Snack Wrap

 

 

 

 

Solution

  • Scoured the Burns Celebrity VaultTM to find athletes that not only fit the campaign, but also enjoy McDonald’s and could increase the company’s reach
  • Helped McDonald’s filter the list down to athletes with the biggest social media appeal and appearance draw until they selected Chad Ochocinco
  • Drew up all contracts and helped ensure Ochocinco met all of his campaign duties on behalf of the client
  • Organized a Fan Zone appearance prior to Super Bowl XLIV so 85 of his fans could meet him and try the Mac Snack Wrap
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