Suave & Sprint / Leah Remini

Desired Result

• Create a long-term partnership between Suave and Sprint to maximize the companies’ respective reaches and bring the campaign message to real mothers

Solution

• Used the Burns Celebrity VaultTM to narrow down a list of humorous celebrity moms that would resonate with the specific demographics Sprint and Suave were looking to target
• Produced comical, no-holds-barred online videos starring Leah Remini based on content submitted by users, making stories created by, for and about moms
• Executed all contracts and negotiations for the campaign, monitoring them until their completion