Magnum / Rachel Bilson & Karl Lagerfeld

Desired Result
Create brand awareness and fame for the US launch of the Magnum ice cream brand

Solution

• The client wanted to highlight a pair of celebrities for the campaign, so we searched the Burns Celebrity VaultTM to select a list of internationally known actresses and designers to fit the brand’s messages for the campaign
• Narrowed down the choices to Magnum’s top picks, Rachel Bilson and Karl Lagerfeld
• Led all negotiations including outreach, offer letters and the final contract
• Attended commercial shoots on behalf of the client to manage potential client issues and ensure Bilson and Lagerfeld met their contractual obligations