Lori Nelson


Executive Vice President, Entertainment and Music
Joined Burns: 2001

What I do at Burns:
I am responsible for heading up the music licensing department and also working in the endorsement division where I match popular music and celebrities with brands for advertising campaigns.  I have negotiated music by such artists as Stevie Wonder, Queen, Aretha Franklin, AC/DC, Madonna, Shakira, Jennifer Lopez, Pitbull, Pharrell, Jay-Z, Macklemore and Justin Timberlake amongst many others.

MS Northern Illinois University; BS Illinois State University

Outside of Burns, I can be found:
Spending time with family and friends and being outside as much as possible.

What is it about celebrities, music, and pop culture that fascinates me?
I am a huge fan of live music. I am a terrible singer and played the piano for years as a kid (but if you asked me to play now, I would not even know where to begin) – so I have the upmost respect for anyone who has a talent in this industry.