Burns http://burnsent.com Celebrity and Sports Endorsements Tue, 16 Apr 2013 14:06:19 +0000 en hourly 1 AC/DC – Walmart http://burnsent.com/2013/03/acdc-walmart/ http://burnsent.com/2013/03/acdc-walmart/#comments Wed, 20 Mar 2013 00:26:32 +0000 Developer http://burnsent.com/?p=1736

This campaign was running broadcast and digitally within North America.

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This campaign was running broadcast and digitally within North America.

]]> http://burnsent.com/2013/03/acdc-walmart/feed/ 0 Alexandra Burke – Sure http://burnsent.com/2013/03/alexandra-burke-sure/ http://burnsent.com/2013/03/alexandra-burke-sure/#comments Wed, 20 Mar 2013 00:23:02 +0000 Developer http://burnsent.com/?p=1732

Rexona/Sure was looking for an “active” spokesperson to provide support for their new campaign. We licensed the music rights to [...]]]>

Rexona/Sure was looking for an “active” spokesperson to provide support for their new campaign. We licensed the music rights to Alexandra Burke’s latest single to act as background music for TV spots. The campaign was U.K. (including England, Scotland, Wales, etc.) and Ireland-based for a 1 year term.

]]> http://burnsent.com/2013/03/alexandra-burke-sure/feed/ 0 Transamerica – music rights to “Tomorrow” from the movie, Annie http://burnsent.com/2013/03/transamerica-music-rights-to-tomorrow-from-the-movie-annie/ http://burnsent.com/2013/03/transamerica-music-rights-to-tomorrow-from-the-movie-annie/#comments Wed, 20 Mar 2013 00:21:29 +0000 Developer http://burnsent.com/?p=1730

We ended up licensing the publishing rights only and re-recording a new version. The campaign was US-based for TV/broadcast with [...]]]>

We ended up licensing the publishing rights only and re-recording a new version. The campaign was US-based for TV/broadcast with worldwide rights for online/digital for a 1 year term.

]]> http://burnsent.com/2013/03/transamerica-music-rights-to-tomorrow-from-the-movie-annie/feed/ 0 Patricia Kaas- Lipton http://burnsent.com/2013/03/patricia-kaas-lipton/ http://burnsent.com/2013/03/patricia-kaas-lipton/#comments Wed, 20 Mar 2013 00:19:37 +0000 Developer http://burnsent.com/?p=1727

Particia Kaas drinks Lipton hot teas regularly before performances and Lipton wanted to partner with her because of this. The [...]]]>

Particia Kaas drinks Lipton hot teas regularly before performances and Lipton wanted to partner with her because of this. The campaign was Russia, Ukraine and Belarus-based for a 1 year term and included TV, print, in-store/POS, OOH and Industrial usages

]]> http://burnsent.com/2013/03/patricia-kaas-lipton/feed/ 0 Sir Mix-A-Lot – Butterfinger http://burnsent.com/2013/03/sir-mix-a-lot-butterfinger/ http://burnsent.com/2013/03/sir-mix-a-lot-butterfinger/#comments Wed, 20 Mar 2013 00:18:07 +0000 Developer http://burnsent.com/?p=1725

The campaign was reviving the iconic “Nobody Better Lay A Finger On My Butterfinger” branding identity and consisted of multiple [...]]]>

The campaign was reviving the iconic “Nobody Better Lay A Finger On My Butterfinger” branding identity and consisted of multiple characters in 90’s pop culture. The campaign was North American-based with a worldwide online/digital run for a 6 month term for the music video.

 

]]> http://burnsent.com/2013/03/sir-mix-a-lot-butterfinger/feed/ 0 Thaila Ayala for TRESemmé http://burnsent.com/2013/03/thaila-ayala-for-tresemme/ http://burnsent.com/2013/03/thaila-ayala-for-tresemme/#comments Mon, 18 Mar 2013 19:51:15 +0000 Developer http://burnsent.com/?p=1684 Cost Savings Recommendations

Combine the 2 campaigns into one deal to avoid excessive costs for each as an individual deal. Additional option [...]]]> Cost Savings Recommendations

  • Combine the 2 campaigns into one deal to avoid excessive costs for each as an individual deal.
  • Additional option territories combined into one deal to keep costs down for all.
  • Building in additional option costs at a pre-negotiated rate for extra days, etc.
  • Shoot where talent is located to avoid travel costs.
  • Multiple hair/make-up/stylist options for Talent.
]]> http://burnsent.com/2013/03/thaila-ayala-for-tresemme/feed/ 0 Lilia Cabral for Pureit http://burnsent.com/2013/03/lilia-cabral-for-pureit/ http://burnsent.com/2013/03/lilia-cabral-for-pureit/#comments Mon, 18 Mar 2013 19:48:22 +0000 Developer http://burnsent.com/?p=1680 Goal: Utilize Lilia Cabral’s recognizable image in Brazil to increase awareness of the new product launch of Pureit.

]]> Goal: Utilize Lilia Cabral’s recognizable image in Brazil to increase awareness of the new product launch of Pureit.

]]> http://burnsent.com/2013/03/lilia-cabral-for-pureit/feed/ 0 Boucher, McGregor & Yolwa for Brut http://burnsent.com/2013/03/candice-boucher-kerry-mcgregor-sinazo-yolwa-for-brut/ http://burnsent.com/2013/03/candice-boucher-kerry-mcgregor-sinazo-yolwa-for-brut/#comments Mon, 18 Mar 2013 19:46:55 +0000 Developer http://burnsent.com/?p=1677 Men like different kinds of women. It was just difficult to choose one type of woman that will epitomize what [...]]]> Men like different kinds of women. It was just difficult to choose one type of woman that will epitomize what a man is looking for. We also wanted to use well known women as well, so their personalities come through in the film.

]]> http://burnsent.com/2013/03/candice-boucher-kerry-mcgregor-sinazo-yolwa-for-brut/feed/ 0 Yvonne Chaka Chaka for Lifebuoy http://burnsent.com/2013/03/yvonne-chaka-chaka-for-lifebuoy/ http://burnsent.com/2013/03/yvonne-chaka-chaka-for-lifebuoy/#comments Mon, 18 Mar 2013 19:44:44 +0000 Developer http://burnsent.com/?p=1673 “Wanted to let you know that I had a very successful Global Hand Wash day with the Lifebuoy team. I [...]]]> “Wanted to let you know that I had a very successful Global Hand Wash day with the Lifebuoy team. I am proud to have been part of that process. I am also happy to inform you that I have been approached by other competitors, but I want to continue with Uilever.”

-Yvonne Chaka Chaka

]]> http://burnsent.com/2013/03/yvonne-chaka-chaka-for-lifebuoy/feed/ 0 Kristin Davis/AHAVA http://burnsent.com/2012/08/kristin-davisahava/ http://burnsent.com/2012/08/kristin-davisahava/#comments Tue, 28 Aug 2012 16:48:56 +0000 admin http://burnsent.com/?p=1504 ]]> http://burnsent.com/2012/08/kristin-davisahava/feed/ 20